Business & Hiring
Course · 9 lessons · 1h 15m
Marketing Decisions in a Digital World
After this course you can apply decision frameworks like customer lifetime value, the 5E content model, and answer engine optimization to build a coherent marketing operating system.
By the end, you'll be able to
- Why Activity Isn't Strategy: Market Motives, Metrics, and Focus
- Why Vanity Metrics Lie and CLV Wins
- Stop Asking What to Post: Audience, Positioning, and AEO
- Why Posting More Stops Working: The 5E Content Model
Curriculum
9 lessons- 01Why Activity Isn't Strategy: Market Motives, Metrics, and FocusThis episode breaks down why busy marketing teams can still be misaligned, and why real strategy is a living system that forces tradeoffs instead of a ceremonial PDF. It also explores how defining a market by motive—not just demographics—clarifies competition, sharpens messaging, and connects business goals to measurable decisions.10 min
- 02Why Vanity Metrics Lie and CLV WinsThis episode breaks down the difference between vanity metrics and truly actionable measures, showing why impressions, opens, and follower counts can look impressive while revenue and retention stay flat. It also explores how CRM, customer lifecycle stages, segmentation, and CLV help marketers make smarter decisions about where to invest.10 min
- 03Stop Asking What to Post: Audience, Positioning, and AEOThis episode breaks down why “what should we post?” is the wrong starting point and shows how demographics, psychographics, behavior, and firmographics shape smarter audience choices. It also covers positioning, message-market fit, and how to structure content for both social feeds and AI-driven discovery.12 min
- 04Why Posting More Stops Working: The 5E Content ModelThis episode breaks down why content volume alone fails to create momentum, distinguishing activation from traction and showing how the 5E model helps brands earn attention instead of just renting it. It also covers the tactical moves behind sticky content, from scroll-stopping hooks and episodic series to evergreen assets, expandable formats, and emotional resonance.9 min
- 05Borrowed Trust, Better Storytelling, and Community That MovesThis episode breaks down why creator marketing succeeds when brands prioritize trust transfer over follower counts, from nano- and micro-creators to LinkedIn thought leadership and the “trust room” effect. It also explores how story and community work together to turn recognition into real engagement, using a practical ladder from interest to interaction.10 min
- 06The Feed Is the Storefront: Social Commerce and ProofSocial shopping is now driven by discovery inside the feed, where influencer skepticism coexists with massive purchase behavior and user-generated proof. The hosts break down why reviews, creator demos, and community validation matter more than polished brand claims.They also dig into conversion friction, from mobile abandonment and buyer-protection worries to the best commerce formats for different markets, including shoppable short-form video and livestreaming.12 min
- 07Why Your Marketing Plan Should Be an Operating SystemLearn why successful brands treat their marketing strategy as a living operating system rather than a static document. Jake and Madison explore how to identify true competitors through customer motives and the three-step filter for market viability.
- 08The Experience Gap: Why Great Marketing Still Loses CustomersWe break down why a campaign can nail acquisition metrics and still leave customers feeling processed instead of understood. The conversation covers the hidden cost of bad onboarding, the difference between customer service and customer experience, and why true omnichannel requires unified data, consistent language, and seamless continuity.11 min
- 09Marketing Playbook for the Learning Loop EraThis episode breaks down how NOÜS is rewriting brand strategy for the feed-first world, from Learning Loop thinking and GEO/AEO visibility to a customer-intimacy position in a crowded functional beverage market.It also covers the 90-day active ritual North Star Metric, the post-purchase belief window, and a smarter attribution model that credits the full customer journey instead of just the last click.
Your instructor
Marketing Decisions in a Digital World
A practical, fast-moving podcast series hosted by Jake and Madison about how modern marketers make smarter decisions when channels, data, and customer behavior are constantly changing. Each episode breaks down a key decision area — from measurement and budgeting to creative testing, AI, and privacy — with a mix of strategic perspective and tactical execution.
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9 lessons · 1h 15m. Free, no signup.
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