Business & Hiring
Course · 7 lessons · 7 min
Social Media Marketing Foundations
After this course you can plan and execute a social media marketing strategy, from storytelling and content to running a social media audit and building a standout brand.
By the end, you'll be able to
- Storytelling for Better Marketing
- Introduction to Content Marketing
- Introduction to Social Media Marketing
- The Power of Storytelling in Social Media Marketing
Curriculum
7 lessons- 01Storytelling for Better MarketingThis episode unpacks how storytelling drives emotional connections and audience engagement, featuring real-world examples like Coca-Cola’s "Share a Coke" campaign. Learn practical frameworks for crafting impactful stories and explore strategies used by leaders and nonprofits to build trust and foster connections. From Instagram micro-stories to video testimonials, we uncover ways to elevate your marketing through authentic narratives.
- 02Introduction to Content MarketingLearn about content marketing, its innovative trends, and practical steps for success. I explore how brands leverage personalization, authenticity, and audience engagement to thrive. Learn how to create valuable content, and adapt to evolving digital strategies.
- 03Introduction to Social Media MarketingThis episode unpacks why an active social media presence is crucial for businesses, using examples like a bakery's Instagram success. We discuss the functions of platforms like Yelp, Instagram, and Medium while providing practical tips for organic and paid strategies. Learn how brands like Airbnb and nonprofits have transformed their reach through storytelling and audience responsiveness.
- 04The Power of Storytelling in Social Media MarketingUsing Storytelling in a social media marketing strategy.
- 05AI, Social Commerce, and Video Trends Shaping MarketingDiscover how generative AI tools like ChatGPT and Google Gemini are transforming marketing workflows and analytics. Explore shifts between short-form and long-form video trends on platforms like TikTok and Instagram, as well as the explosive rise of social commerce with platforms like Instagram Shops leading the way. This episode unpacks how brands like Red Bull leverage these trends to engage and connect authentically with their audiences.
- 06Social Media Research and the Social Media AuditThis episode uncovers the power of social media research and conducting a social media audit. Learn how to transform audience insights into authentic, impactful marketing.
- 07Building a Standout Brand on Social MediaDiscover how to define a strong brand identity, maintain consistency in voice and visuals, and craft a unique selling proposition that resonates. Join Dr. Kellie Emrich as she shares real client stories and practical tips to help your brand connect and engage effectively online.7 min
Your instructor
Learning Social Media Marketing
Created for my students to help them learn Social Media Marketing
Visit Learning Social Media MarketingStart the course
7 lessons · 7 min. Free, no signup.
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