Lesson 05 of 9
Overview
Mia Arnold: Hey everyone, welcome back to Expert Real Estate Secrets. I’m Mia, and as always, I’m here with Don DeRosa, our very own Real Estate Expert. Today, we’re diving into a topic that’s honestly close to my heart—how to talk to sellers in pre-foreclosure without sounding like, well, a shark. Don, you know, nobody wants to come across as a vulture circling someone’s financial problems, right?
Don DeRosa: Absolutely, Mia. I mean, if you’re in real estate investing, you’re gonna talk to people in pre-foreclosure at some point. But the reality is, these folks are under a ton of stress. They’re scared, embarrassed, sometimes even frozen by the whole situation. It’s not just about real estate—it’s about talking to a human being at one of the worst moments of their life.
Mia Arnold: Yeah, and I remember this one time, I met with a seller who was just completely overwhelmed. She barely made eye contact, and honestly, I could feel her anxiety in the room. I realized if I jumped in with a sales pitch, I’d lose her trust immediately. So I just slowed down, asked how she was holding up, and let her talk. The whole tone of the conversation changed. She opened up, and we actually got somewhere.
Don DeRosa: That’s exactly it. If you go in “sales first,” you lose them. You gotta recognize the emotional state first, or nothing else you say will matter.
Don DeRosa: So, let’s talk about what to actually say. Too many investors lead with, “I can buy your house fast,” or, “Let me make you an offer today.” That’s a huge turnoff. Instead, you wanna show you care. I like to say, “I specialize in helping people going through tough situations like this,” or, “I may or may not be the right person to help, but I’m happy to explain the options.”
Mia Arnold: Yeah, and even just saying, “Even if you don’t work with me, I want to give you information so you can make the best decision”—that’s huge. It takes the pressure off. And when you explain all the possible options, not just the one that benefits you, you empower the seller. Like, walk them through reinstatement, loan modification, maybe selling to a traditional buyer if there’s time, or even creative solutions like subject-to or cash offers.
Don DeRosa: Exactly. I had a case where I laid out every option, even ones that didn’t involve me at all. The seller actually thanked me for being honest, and in the end, we found a win-win deal. Sometimes, just being the guide instead of the buyer makes all the difference.
Mia Arnold: And that brings us to transparency. I think a lot of sellers are skeptical, and for good reason. So, Don, how do you handle that?
Don DeRosa: I’m upfront. I’ll say, “Yes, I’m an investor, and of course I’m in business to make money. But I’ve learned that when I help people solve a real problem, the money part usually takes care of itself. Sometimes that means buying the house; sometimes it means pointing you in a different direction.” That kind of honesty disarms people. They can sense when you’re authentic versus just pitching.
Mia Arnold: And I love using permission-based questions. Like, “Would it be okay if I shared a couple of ideas that might help you?” or, “Can I ask you a few questions to understand what’s important to you right now?” It shifts the whole tone from selling to genuinely helping. That’s what sets ethical investors apart, honestly.
Don DeRosa: Yeah, and when you do that, you’re not just another person trying to make a buck—you’re someone they can actually trust. That’s how you get better outcomes for everyone.
Mia Arnold: So, let’s talk about active listening. I think this is where a lot of investors drop the ball. It’s not just about waiting for your turn to talk—it’s about really giving the homeowner your full attention. Nodding, making eye contact, those little verbal acknowledgments like, “I hear you,” or, “That sounds tough.”
Don DeRosa: Absolutely. And you wanna ask open-ended questions, like, “Can you tell me more about what led to this situation?” That encourages them to share their story and feelings. Then, reflect back what you’re hearing—“It sounds like you’re feeling overwhelmed and unsure about the next steps.” That shows you’re actually listening, not just waiting to pitch.
Mia Arnold: Right, and sometimes just paraphrasing what they say can make them feel heard. It’s simple, but it goes a long way in building that trust and showing genuine care.
Don DeRosa: Now, after that first conversation, following up is key. But you gotta do it with compassion. Set a routine that respects their pace—maybe schedule a check-in call or a meeting at a time that works for them. Don’t push for immediate decisions.
Mia Arnold: Yeah, and I like to send personalized messages or notes, just acknowledging what they’re going through and any progress they’ve made. It’s about reinforcing that you’re there for them, not just chasing a deal. Be patient, keep reassuring them, and make yourself available. That’s how you build trust over time.
Don DeRosa: Exactly. Consistency without pressure is what separates the good investors from the ones who just want a quick sale.
Mia Arnold: Another thing that really helps is collaborating with other professionals. Build relationships with local housing counselors, attorneys, nonprofits—anyone who can support the homeowner. It shows you’re community-centered, not just out for yourself.
Don DeRosa: Yeah, and don’t be afraid to share resources or referrals. Sometimes the best thing you can do is connect a homeowner with someone who can help them in ways you can’t. And if you coordinate with these folks before or after your conversations, you make sure the homeowner gets consistent, trustworthy guidance. That’s a win for everyone.
Mia Arnold: Exactly. It’s about being a facilitator, not just a buyer. That’s how you build a reputation for doing the right thing.
Don DeRosa: Alright, let’s not forget the legal and ethical side. You gotta know your local laws and regulations around pre-foreclosure sales. Make sure every conversation and action is compliant. And always, always document your interactions. It protects you and the homeowner.
Mia Arnold: Yeah, and be super clear about ethical boundaries. No coercive tactics, no misrepresentation. Your job is to prioritize the homeowner’s best interests, even if that means you don’t get the deal. That’s how you build a business that lasts—and honestly, sleep better at night.
Mia Arnold: Before we wrap up, let’s talk about something that doesn’t get enough attention—emotional resilience and self-care for investors. These conversations can be heavy. You have to manage your own emotional responses so you can stay compassionate and patient.
Don DeRosa: Yeah, and it’s easy to get burned out if you don’t set boundaries. I like to do debriefing sessions with peers or just take a walk after a tough meeting. Mindfulness, journaling—whatever helps you stay grounded. The more self-aware you are, the better you’ll show up for the people you’re trying to help.
Mia Arnold: Absolutely. It’s about being present for the homeowner, but also taking care of yourself so you can keep doing this work long-term. Alright, Don, I think that’s a good place to leave it for today.
Don DeRosa: Yeah, this was a great conversation. If you’re listening and want more tips, check out our previous episodes—especially the ones on negotiation and building trust. We’ll be back soon with more real-world strategies. And remember, if you are interested in real world real estate education, check us out Expert Real Estate Coaching dot com. Mia, as always it been a pleasure.
Mia Arnold: Thanks, Don. And thanks to everyone for tuning in. Take care of yourselves and your clients, and we’ll see you next time on Expert Real Estate Secrets. Bye!